Boston Boatworks

Agency: Earls Brand + Supply
Role: Head of Design

Boston Boatworks, a builder of some of the world’s finest offshore-capable express cruiser yachts, spent 25 years crafting vessels behind the scenes before reintroducing itself as a brand. This transition required a full rebrand to reflect both its legacy and vision for the future.

The new identity leans into biophilic design, connecting the precision of high-tech craftsmanship with the beauty of nature. The result positions Boston Boatworks as a category leader, blending innovation, elegance, and a deep respect for the natural world.

Apparel Design
Art Direction
Brand Guidelines
Brand Identity
Logo Design
Visual System
Publication Design
Website Design