Seven Saws Brewing Company
Agency: Earls Brand + Supply
Role: Head of Design
Since 2018, Seven Saws Brewing Company has been a cornerstone of the Holden, MA community, bringing people together over locally crafted beer. Rooted in a strong sense of place, the brand celebrates connection, craftsmanship, and hometown pride.
A cohesive and flexible visual identity system was developed to support an expanding lineup of brews, seamlessly translating across a wide range of can labels. Each design balances consistency with individuality, allowing every beer to stand on its own while contributing to a recognizable brand story. The reach of the brand even extended to the screen, with a seasonal release featured in the Hallmark film A Very Vermont Christmas!
Apparel Design
Art Direction
Brand Guidelines
Brand Identity
Label Design
Logo Design
Visual System
Website Design
Select Labels
Hoppy Holiday label featured in the Hallmark Channel Original Movie, A Very Vermont Christmas
Merchandise