Demon Seed Whiskey

Client: Boston Harbor Distillery
Agency: Earls Brand + Supply
Role: Head of Design

Demon Seed Whiskey is a scorpion pepper–infused whiskey with fresh ginger and maple syrup—fiery, sweet, and unforgettable. The branding captures that duality: sweet as the devil, hot as hell. Visuals play with contrasts of light and shadow, hinting at hidden depths and unpredictable heat, while bold typography and striking design ensure the brand commands attention on the shelf. Every element embodies the whiskey’s daring personality: intense, provocative, and impossible to ignore.

Brand Refresh
Marketing Design
Label Design
Packaging Design
Visual System
Website Design