Praxis

Agency: Earls Brand + Supply
Role: Head of Design

Praxis Precision Medicines is advancing treatment for patients with CNS disorders by delivering life-changing therapies faster and more effectively than ever before.

In a biopharmaceutical landscape often defined by clinical detachment, the brand was designed to stand apart with clarity and purpose. A bold visual system built on dramatic contrasts of light and dark pushes beyond category conventions, bringing urgency and emotion to the science. The result is a striking, differentiated identity that captures attention while reinforcing both the gravity and the hope behind the work.

Art Direction
Brand Guidelines
Brand Refresh
Concept Development
Creative Direction
Event Design
Experiential Design
Social Content
Visual System
Website Design